Google's new Terms of Service leaves us shrugging

In the handful of reviews of Google's new TOS we've looked into, it all comes back to one sentiment expressed in just one of the reviews [Bianca Bosker's piece on HuffPo] - what are you gonna do, not use any Google Products or Services? That would be like trying to avoid vegetables at this point- doable but extremely arduous. And really, why? If marketing bothers you that much, train your brain to avoid its influence.