AppleTV is losing its memory

This from Tico, one of our technicians:

AppleTV has been doing funky things lately. It doesn't even list AppleTV as a device anymore in iTunes prefs (it used to). Then its contents disappeared, just like [one of our clients]. Wonder if Apple is behind this? I am investigating...but methinks Apple is deconstructing the old disk-based Apple TVs.

Then later on:

FYI... Reset the AppleTV to factory settings and resynched everything, just like on our last client call. It's all there. Probably a bug within the new iTunes.

If anyone else is getting AppleTV errors, please email us:  hi [at] computerswtf [dot] com